We Are Visionary
Continuously revolutionising the Sports Industry by adding new dimensions through our innovative and world-first products.
And Serious About Business
We Are Collaborative
Continuously building sustainable partnerships, to transcend the boundaries of conformity through our diverse business offerings.
Always Exceeding Expectations
Serious About Results
Committed to improving the quality of life wherever we work or play, to make our future more vibrant and enjoyable for everyone.
The Awards Even Better
Our Innovative App
The World's First Social Rating Sport Platform for Amateur Sport Players and Coaches to rate, compare and evaluate performance.
For Athletes and Coaches

Sport is our playing field and business our passion. Our journey started in an office, mapping an idea as to how we could revolutionize the Amateur Sports World, today. This led to the structuring of the Ultimate Aim Business Group, a diverse group of enterprises lead by former sports professionals and business gurus from various industries. We take pride in helping others improving their lives through our innovative and sustainable business offering.


To be an industry leader in providing premier business consulting, marketing, communication, event management and development services, by delivering end-to-end solutions that inspires hope wherever we operate.


Providing innovative business solutions through an ecosystem of diverse enterprises to assist and accelerate entrepreneurial start-ups; building sustainable income revenue streams for the group; creating a better future within the communities we operate; and to enable sustainable returns for our visionary partners.



As we expand both locally and internationally, we continue to transcend the boundaries of conformity through world-first products and unique service offering.


We understand the industries within which we operate and encourage continuous development of our skills and people to better serve our customers and partners.


We create sustainable business solutions that meet the diverse needs of our customer base, including finding innovative ways to deliver real growth for our partners.


We strive for excellence in everything we do with the intention of exceeding expectations by delivering the highest standard of service and performance.


We strive to build and maintain positive, cooperative relationships with our partners, customers and others to make our future more vibrant and enjoyable.


We strive to build and maintain positive, cooperative relationships with our partners, customers and others to make our future more vibrant and enjoyable.


We continue to grow by building on our entrepreneurial expertise with trust and loyalty, which is the basis of our relationship with our customers and partners. At the same time, we’re staying committed to our vision to make amateur sport more enjoyable for everyone whose lives we touch. We’re doing both to provide you with the highest possible value while building sustainable returns for our partners.


As entrepreneurs, visionaries, coaches, developers, managers and business professionals, we play a significant role in shaping our customers’ goals through the solutions we provide to make your future more vibrant and enjoyable. Our key differentiator is our ability to channel our inherent competitive nature and resourcefulness into every project we undertake. This is why we live and breath “Ultimate Aim. Enjoy your game.”


” Ultimate Aim is revolutionizing the sports industry by continuously adding new dimensions through our innovative and world-first solutions. Once implemented, our endeavors will soon become evident in the coming months. We are also pioneering an exciting new project for the golfing industry, launching soon and not to be missed. Watch the space!”

Bierman Smit – Chairman, Ultimate Aim

We are the proud developers of the World’s First Social Sports Rating Platform, the Ultimate Aim App, where amateur sport players and coaches can rate, compare and evaluate performances. The app enables athletes to upload, compare and track their performances; while fans can engage real-time and can be rewarded for the content they upload; and sponsors can track the exposure of their sponsorships. [ read more ]

We are proud to introduce the latest addition to the Ultimate Aim Group, a 3600sqm venue where one can buy interest free archery and golfing gear from our preferential partners. We also stock various other brands like Taylormade, Trackman, Volvik and many more. This will become a true family destination with the excellent value offering Ultimate Aim is known for.

Our exclusive range of nutrition products are developed by the Lehmann Group and are 100% natural, suitable for all ages of athletes at schools or sports institutions. Ultimate Aim Nutrition aims at becoming your reliable and preferential sports nutrition supplier, committed to quality, pureness and helping athletes to reach their ultimate goals. Our product range is continually evolving to ensure optimum results.

Ultimate Aim focusses on developing, managing and promoting quality sports products and services to the sports industry. Our unique container gym business model offers a full suite of integrated sports solutions as well as free Wi-Fi to athletes attending at schools and sport institutions. Each unit can facilitate up to 30 athletes per hour.

Committed to improving the quality of life wherever we operate, we’ve established the Ultimate Aim Academy with two separate divisions for young individuals eager to make a difference in their life:

Ultimate Aim Mustangs– We are proud to be the founders of this very popular rugby initiative, which enables young players to further hone their rugby skills and train them in the finer detail of the game. We are currently hosting 35 students of which 10 has been selected for the Currie Cup B-division’s u20 for 2018.

Young Entrepreneurs– We’ve developed a platform based on the gap-year model where young entrepreneurs are schooled with the necessary tools to leverage their visionary dreams for their future aspirations. This division is relocating to an exclusive bushveld environment, which expose them to a diverse range of outdoor activities including team-building, individual coaching and mentorship sessions.

Ultimate Aim Digital is a results-driven digital marketing agency. With a combined 20 years in experience, UA Digital work with businesses of all sizes and specialize in building digital marketing strategies.

Visit the Ultimate Aim Digital Website here

Bierman Smit

Founder & CEO

Bierman is an entrepreneur who started several businesses whilst still being in High School. He was twice awarded for being the Young Entrepreneur of the Year.

Nico Liebenberg

Co-Founder & COO

Nico is a Life- and Executive Coach in private practice. He has 30 years experience in corporate training, strategic planning, life and executive coaching, mentoring, team building and people development.

Carl Hoepner


Carl has 11 years experience as a Professional Accountant in various industries, practices and non-profit enterprises, adapt in compliance and oversight management.


We invite you to partake in our exciting journey!

Atterbury Estate Office Park, 19 Frikkie de Beer Street, Menlyn, Pretoria, South Africa  |  [email protected]